Elon Musk reveals rebranding of Twitter as X – and what he wants us to now call a tweet | Science & Tech News

Elon Musk has unveiled a rebranding of Twitter with a large X logo.

Twitter chief executive Linda Yaccarino “tweeted” an image of the company’s apparent new logo beamed on to the side of its headquarters in San Francisco, California.

“Lights. Camera. X!” she wrote.

It comes after Elon Musk spent the weekend teasing an imminent rebranding of the social media site he bought last October for $44bn (£38bn).

The world’s richest man has long spoken of his desire to launch “X, the everything app”, even before purchasing Twitter.

Musk also posted an image of the company’s new logo on a building – and when asked what tweets would now be called – he said: “x’s”.