Project Overview

Our strategy for the UAE President’s Cup focused on building sustained digital momentum for one of the region’s most prestigious sporting events through high-impact video, realtime race coverage, strategic digital marketing campaigns, and compelling storytelling. The approach maximized visibility, strengthened fan engagement, and expanded the Cup’s global digital presence.

Key Results

• 534M+ video views, demonstrating exceptional content performance and repeat consumption
• 77.2M reach and 22M impressions, delivering strong awareness and recall
• 5.6M engagements with a 25.7% engagement rate, significantly above industry benchmarks
• 959K+ link clicks, reflecting strong audience intent and content effectiveness
• 173K+ new followers, supporting long-term audience growth and ownership

Why It Worked

A content-led approach combining race highlights, behind-the-scenes access, and strong visual storytelling created multiple engagement touchpoints across platforms. Platform-native formats, real-time coverage, and consistent storytelling throughout the season drove highquality engagement, repeat viewing, and sustained audience growth.