Project Overview

Our strategy for the WAKO World Kickboxing Championship focused on driving discovery, awareness, and sustained engagement around a fast-paced international sporting event. Through platform-native video, real-time highlights, and performanceled content, we expanded reach beyond the existing community and strengthened audience growth during peak championship moments.

Key Results

• 7.4M+ reels and post views, reflecting strong content visibility and consumption during the championship period
• 72% of views from non-followers, indicating significant new audience discovery and effective reach beyond the core fan base
• 21K total followers, with +2,755 new followers in a single month, reinforcing rapid community growth and audience conversion
• Month-on-month performance surge, with content views increasing by +596% and non-follower reach up +861%

Why It Worked

A high-impact content strategy combining match highlights, athlete moments, and championship atmosphere helped position WAKO as both a competitive sport and a digital entertainment property. Short-form video formats optimized for discovery drove visibility among non-followers, while consistent posting during key moments converted reach into followers and sustained engagement throughout the championship.